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Anything that carries a Pukka label has never been tested on animals (and never will be), including the ingredients we’ve used.

To help protect one of the most fragile regions on the planet, we’ve blended four new super green teas – 20p from each goes to support a vital WWF conservation project.

To celebrate 10 years of tea-making, the incredible herbs that made it possible, and the beginnings of a conservation partnership with WWF, we launched our first-ever competition: Create a Beautiful World.

Many herbs sold today lack power and nutritional value. Pukka herbs are different. They’re known as ‘pharmacopoeial grade herbs’ – in other words, they’re the best you can get.

As growing numbers of people turn to Ayurveda for their health, some of its most valuable herb species have now become endangered. We’re privileged to be helping to protect them.

Kutki is popular in Ayurvedic tradition for its anti-inflammatory properties; it is also endangered, which is why we’re behind a vital conservation effort in the Himalayas.

Over the years we have returned to the organic ashwagandha fields many times and know the farmers well, to build relationships, understand challenges and produce a perfectly 'powderable' ashwagandha to use in our supplements.

For the last few years, we’ve supported a vital tree-planting project organised and run by our remarkable Pukka partner, Mr Shastry. Each year, his team plant 108 sapling species of rare and endangered trees in one of the world’s greatest biodiversity hotspots, the Western Ghats. Their efforts are helping to conserve a priceless pocket where some of India’s most important wildlife lives.